MetaMask

Background

MetaMask, the world's leading non-custodial cryptocurrency wallet with over 30 million MAU, recognized the need to revitalize its Swaps feature to increase its market share among crypto swaps users. While competitor platforms, like Uniswap and Matcha offered quick and intuitive swaps UX, MetaMask's grew stale and stagnant by 2023. After the redesign, Swaps became the primary revenue generator for MetaMask, earning roughly $4 million MRR.

What we did

We issued a redesign of the MetaMask Swaps feature across mobile, browser extension, the MM Portfolio web app. After conducting user research with MM customers and creating low-fidelity prototypes, we fostered consensus with the MM team to develop our designs. Ultimately, we eliminated a conversion bottleneck by consolidating a multi-step, high cognitive-load UX into a simple, intuitive, and visually pleasing experience for their crypto customers.

Results

Our redesign made it 50% faster to execute a swap, which resulted in a 30% increase in Swaps conversion rates, generating an additional $1 million in monthly recurring revenue (MRR). In addition to the Swaps redesign, we introduced new features—Token Detail and Token Search—within the MetaMask mobile app. These features enable customers to conduct token research and trading seamlessly within the same app, further enhancing the overall user experience and functionality of MetaMask.